Cold calling is an activity in your sales process that can help your business to succeed. Whether you like it or not, cold calling is the source of your insurance lead generation and it’s how you can get insurance leads for agents. Although there are many people that think cold calling is a waste of time, history has proven otherwise. Cold calling actually works in generating health insurance leads. Read along to find out how. Never Make a Call Without a Script Yes, you read it right. You might think that you are an expert because you already have years of experience in doing cold calling, but it does not mean that you can make a cold call without having a pre-determined script. Without a script, it will be very easy for you to lose focus and steer away from your objective. If you need some guidance in terms of creating a good script, there are many telemarketing script sample that you can find online. Avoid Distraction at All Times Another golden rule of cold calling for insurance agents is that you can’t multitask during a sales call. Sometimes it’s so easy to get distracted during the day, especially when you are sitting at your desk and making hundreds of phone calls. Perhaps your mind starts wandering around and you start to make that call while doing something else. If it happened, you need to be able to control yourself and focus on your conversation. If you are distracted, you can easily lose a potential customer and business funnel. Always Plan Your Calls Most times, a sales rep needs to leave voicemails during their sales call. This might happen because the person they are trying to reach is unavailable. When you are facing this situation, remember to always have a backup plan. Don’t speak too fast and ramble when you are leaving the voicemail. It is understandable if you think talking to a voice messaging computer system is weird for you, but you have to treat it as if you are talking to a real person. When leaving a voicemail, keep your message as professional as possible. Keep it short and simple, and talk straight to the point. If you plan your voicemail carefully, it will increase the chance of having a call back from your potential customer. By now, you should already guess the most important factor in the success of your cold calling activity to get insurance leads for agents. It’s none other than planning. If you have a solid plan and you stay focus, you will be able to get a successful result in your cold calls and you will be able to get the leads that you need to grow your business. Have you got other tips that you can share? Leave your comments below!
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